Effective advertising can be really inexpensive, as the saying goes the best things in life are free. You don not have to spend a fortune in advertising your product. If you follow the basic tips given below, you can also do your advertisement in an inexpensive way:
Free Gifts:
You can make a small investment in buying cheap and everyday items like small mirrors for girls; pens for office-going people and balloons for little kids, with the logo printed on the front. It is up to you if you want to pass these on in your leisure time or hire college students, for the same purpose, on your behalf, who can distribute them in busy places like restaurants, airports, parks, parties, praying areas or shopping centres etc. Your small gifts will act as constant reminders of your business to the people who will use them.
Design Eye-Catching Visiting Cards:
Your visiting cards would stand out from other cards if you print a catchy phrase, slogan or picture at its back. All you need to do is to keep many of them in your wallet, and whenever you meet someone, who sounds interested in your business/product, pass it on to him. It is also important to have your business details printed on your card.
Get Other Material Printed:
Flyers, brochures, coupons, catalogues and leaflets should be printed with the visual details of the product, as well as with your contact information, which should be highlighted. It is a good idea to ask neighbouring stores to display your leaflets/brochures on the counter from where it can grab attention of the customers. Likewise, you can ask the receptionists of clinics and beauty salons to pass them on to the clients sitting in the waiting area. Most of the college and university students would be willing to help you out in giving out your printed material to people in canteens, parks and parties. They may be requested to bring back signatures of those people who appear to be interested in your business. This will cost you a little money but you will have your purpose achieved, and the students who helped you out would be glad to get money for this small job.
Paste Stickers on Vehicles:
Stickers are really cheap yet, very good advertising means. These can either be handed out to people you know, or simply pasted on the windscreens of other vehicles. They will grab attention of others on the road, especially in traffic jams or in the peak hours.
If you have a company car, you can paint it all up with your business information and make a moving billboard. You can also get other vehicles on rent for this purpose in return of little payments.
Socializing:
This is a superb way of finding promising clientele. You should be loaded with your business cards, flyers and sample products, according to your business requirement. An even economical option is to go to the open bazaars or share your stall with someone else. Do get visitors comments and their information for future references.
Give Samples and Win Word-of-Mouth Advertising
Giving out free samples to various segments of society will yield unbelievable results in a very short time. If they like the samples, they are bound to contact you on the contact numbers provided with the samples, in order to buy more products from you. Your free samples will urge people to spread the word about your business. Word-of-mouth advertisement is fairly effective so, you should try to cover as many different crowds of people as possible.
Advertising Online:
You can either choose to join the existing networks like Facebook, Twiter, Orkut or Flickr, or simply create your personal website to promote your business. Creating blogs is free of cost. If you upload the pictures of your products or business, you have more chances of getting people to know about your offers and stuff. You can interact with people actively by writing reviews, articles and testimonials, which the visitors of your website can comment on. You shall be able to gauge the number of people showing interest in your product by the number of comments you get on your website.
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