Mobile advertising is not a fly by night thing. Over 90% of young families in America have at least one mobile phone, and Nielson studies have reported that there are approximately 63 Million Americans that use mobile web devices. As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans.
Because mobile advertising doesn’t compare well with traditional advertising strategies, it is important to keep its disadvantages in mind when creating your mobile marketing plan.
The first challenge with mobile advertising is the slow data transfer speed of mobile devices. In an environment where most mobile phone users have grown up with super high speed Internet, they can get very frustrated with the delayed reactions still experienced with most mobile devices. While technology is advancing rapidly, this is still a challenge the mobile phone advertiser needs to be aware of.
The slow data transfer speeds and the overall purpose of most mobile devices, you will find that users of mobile phones and other devices rarely “surf” from their phone. Most people using mobile phones want the answer to an immediate question, and won’t be distracted by something irrelevant, which is the opposite of most online Internet users.
Mobile advertisers are overcoming both of these challenges through the use of SMS text messaging advertisements or In-page mobile search engine advertising rather than the diversion ads and pop ups you see on the Internet.
SMS text advertising and In-page search engines can be up to 50% more effective than traditional Internet ads if they add value to the mobile phone user and help to solve an immediate concern. Small to mid sized businesses can really take advantage of these statistics as both SMS advertising and in-page advertising are easy to set up and can be adjusted to fit any budget.
Make sure to stop by SmallBusinessMobileAdvertising.com to get many more strategies and techniques about how entrepreneurs can use mobile phone advertising to grow their business. Be sure to sign up for your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).
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