A new experiment is completely changing lives in the rural areas of India by bringing luminosity where there used to be darkness.
The New York Times published an article titled, “Husk Power for India”. Electricity, which is prevalent in the lives of many in developed nations, is a pure luxury in remote areas of developing ones. What was once fed to animals now is used to generate electricity - rice husks.
Raised in the rural state of Bihar, Manoj Sinha understood what it was like to sit in darkness. Being an engineer with Intel Corporation he had all the ability to bring alive the dream of a lifetime. He led the advancement of his power equipment that produces electricity from rice husks and other farm wastes and now he trades it to hamlets across India.
Sinha is what could be called a reformative businessman because he feels business is the answer to major social problems. “Business leaders must realise that the world’s poor need investments more than handouts,” he says, adding, “these are customers, not victims.”
The article stimulated me to think about gifting in a different way prompting me to ask myself, “what is the most ideal form of giving?” Is it learning, business transaction or aid work? There are so many methods to make a difference. One way of gifting can appear to be more effectual or maintainable than other ways based on the way it is conveyed, seen or applied.
I then came to delineate there were eight segments to giving as a way to see this. So, let me chart out the eight differences; which in effect are often ’stages’ of giving as well.
Phase one: Exigency - salvaging and helping others who are suffering due to natural calamities, epidemic diseases or other insurmountable problems.
Phase two: Respite - providing respite from enduring need, poverty, ill-health, disadvantages or prejudice which otherwise would continue or deteriorate because of the lack of awareness, training or resources.
Stage three: Remedying and defense - internally, bodily and psychologically. Many people carry injuries that may be invisible but could be severely confining their lives. Giving the remedy to release the buried trauma creates better facilities for them while giving proper protection gives them a sense of defense.
Stage four: Education - giving better education, information and skill training to create empowered and creative solutions to resource generation while supporting individuals to discover their unique talent to thrive.
Stage five: Inspired investment - giving a help, capital or resources to those who have great talent to alter the situation. This gets used many times as the resources become more and passed on to other people who again produce more out of the prospects given.
Phase six: Maintainability - working collectively involving the people in the local surroundings, creating maintainable society - ecologically and communally.
Stage seven: Empowerment - sanctioning and influencing the people to set free their true capability and drive to make a difference. In this group of offering, the aim of offering changes from ‘giving to those who are in need’ to ‘giving people an opening to give to others’ and to the whole group.
Stage eight: Loving - just doing whatever we feel to do to love and care for others. No strategy or expected outcome exists in this stage of giving. ‘Giving’ does not even exist here in the traditional sense of the word, as there is no sense of possession or judgment or desire to change anything. This is where we do not even have to think about anything, we give as a part of our own joyful experience.
What we also see is that at each of these eight phases of sharing there are many things that the giver gets in return.
One: Sense of bonding
Two: Sense of wellbeing
Three: Relief from pain (our own)
Four: Thankfulness for our own ideas, gifts and conditions
Five: Long-term sense of involvement and fulfillment for our own life
Six: Better ambience for our own life and for the lives of others we treasure and revere
Seven: Soul rewarding stimulation and commitment to our own purpose
Eight: Love
Sharing has many stages and sensations based upon the donor and getter. And the ‘phases’ do not detail which one is of more importance than the other. All are mandatory.
I was gifted with an experience early in 2008 while travelling with a group of dedicated entrepreneurs through India to see how we could be more effective in our giving. I was blessed to have one particular experience that made me think about what ‘effective giving’ really meant.
We were in a little town one day. Four of us had just booked a taxi to take us to another town nearby. We negotiated with the driver carefully as our hotel staff had warned us in advance about the rip-off we might experience seeing we were not local.
We chose to stop in front of the local train station for a short interval en route to the town. While the others went to use restrooms, I struck up a conversation with the driver of the taxi, standing nearby. With his limited English vocabulary and a smiling face that showed his black front teeth to advantage, he told me that he lived in the outskirts of the town and that he had a young wife and two kids who attended the local school - I began to feel a relationship with him.
I congratulated him on having such a loving family and told him that I also had two children similar ages to his. When the others returned he spontaneously invited us to come to his house for lunch. I thought it was just a friendly courtesy he wanted to show at first. However, after dropping us off in the town centre, he insisted that he would wait for us until we finished our exploration in town. And he did. I was actually quite surprised to see him still waiting at the side of the road standing next to his taxi more than hour later. We jumped back into the taxi and he zoomed off up the road to where his family lived.
When we reached there we were really quite taken aback to see how he was living. It was more or less similar (if not worse) to the standard of people dwelling in slums we had visited before. From the gleaming new taxi he was driving, who could have thought this
As he drove into the narrow unsealed street between small houses that were made with roughcast concrete blocks and mud painted walls, we almost regretted about saying yes to his invite. For a brief moment I felt pangs of guilt. “How could I go to this man’s home who didn’t seem to have anything and I didn’t even bring any food or gifts for his family”, I thought.
As we went inside his house, we saw a vessel and a small stove on the floor. His timid young wife raised her head in surprise and withdrew into the small store room (a cupboard size) adjacent to it. As I took in the scene, I saw the neighbours residing next door giving her a few cups across the broken down concrete fence. The young couple did not even have sufficient teacups in their house. There was a single room fitted with one single bed and a pretty old galvanised box near it.
The taxi driver quickly pulled out three hand-woven rugs from the chest and rolled them out on the small patch of mud floor putting one on the bed.
Soon the cups of tea and some snacks arrived. All his children and children from the neighborhood came to see us and stood in the doorway. All six of us were totally squashed in the tiny room. I curiously asked him where all his children were sleeping. I thought they probably had another space somewhere. To my surprise, he cheerfully pointed the chest and said it was their bed with his beaming smile.
He gleefully told us that he was a dancing champion in town and pointed to some trophies on the shelf above the bed. Keen to show us his dancing skills he suddenly dashed outside. From nowhere music filled the tiny room. He didn’t have any music system in the house, it was coming from outside. I was curious so I stood up to see him reversing his taxi right against the back wall of his house with the doors wide open with car radio on full volume!
With his dancing and the cups of tea his wife produced, time moved quickly and it was soon time to thank them for their wonderful hospitality and proceed on our way. As we got up to leave and give our thanks to him and his wife, he took the best of the rugs he had, rolled it and gave it to us. It was practically one of the handfuls of good things he had. It was difficult to comprehend the enormity of the gesture.
We all politely declined his gift and walked out saying goodbye to all the people waving at us. We got confused about this whole thing. Should we have given some money to the family as their life obviously looked very limited? Should we have accepted his prized gift?
As I was thinking about this soul-lifting happening a few days afterwards, I was wondering about refusing his gift. He looked quite dejected that we didn’t agree to take the gift. It wasn’t only the fact of declining the gift that crossed my mind.
I realised that the sense of discomfort I felt was actually coming from perceiving him as less fortunate. I was thinking that I couldn’t possibly take anything from someone who had so little.
But did he really have nothing much? Maybe he had much more - many more.
Maybe the real present we could have given him then was to receive his present in utmost deference and thankfulness.
Every act of sharing and taking are indispensable for us to fill our world with profusion and satisfaction in equal measure for both sharer and taker. We can start doing this instead of evaluating and validating one over another. The beautiful act of sharing and taking requires no additional elucidation.
Manoj Sinha’s words continue to reverberate in my mind, “these are customers, not victims.” I can picture the happy faces of the rural folk who are now pleased to have power in their hamlets and the kids who now can read books and happily do their homework at night.
Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.
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